Vietnamese-born designer,
Currently working at JPMorganChase
linh tran
Clarity at Scale
I believe great design doesn’t just make things beautiful — it makes them clear. Clarity in how teams work. Clarity in how products behave. Clarity in how strategy turns into experience.
I'm a product designer who has spent my career so far working across the emerging landscape of user experience, product strategy, and the intersection where human intuition meets machine capability.
About me
Currently, I'm a senior product designer at JPMorgan Chase, where I design end-to-end banking experiences for Chase UK. I collaborate with engineering and research teams to deliver mission-critical, data-driven features that transform how people interact with financial services.
Prior to this, I taught interaction design to the next generation of designers at Goldsmiths University of London, designed omnichannel banking experiences for 3 million users at Techcombank, led design teams at FPT Software to optimize processes and accelerate delivery by 20%, and established brand consistency across 230+ branches and digital touchpoints at VPBank.
Beyond work, I founded a UX bootcamp that has trained over 300 Vietnamese designers; the program emphasises hands-on learning and mentorship. I was honored with the Design Award from the World Usability Challenge in 2022.
In 2020, I founded IxDA Vietnam and launched a mentorship program that guided 44 product designers, many now leading in major tech companies. Through ADPList, I continue mentoring designers worldwide, believing that design leadership grows through shared knowledge and community.
Designing beyond borders
Hanoi UXVN Festival · 2024
World Usability Design Challenge Winner
Copenhagen HCI International · 2023
Design-driven Development
Facebook For Developer · 2021
Vietnamese designers in creative industry and the process of popularizing cultural heritages via new forms of interactions
IxDD World Interaction Design Day · 2020
Speak
Share my thoughts
Behavioral tips to get buy-in for UX Designers
Morgan Kaufmann Publishers · 2025
Cognitive-Based Design to Influence Structured Financial Planning and Money Management for Young People
Springer · Nov 1, 2023
Human factors: Optimize design for short term memory
Bootcamp · 2022
Write
stuff I published
Study… but never graduate.
Forever curious, always learning
MSc User Experience (HCI) · Distinction
Goldsmiths, University of London
Bachelor of Software Engineering
FPT University
Learn
observe the world