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Duy Linh Tran (he/him)

Designing with purpose,
informed by data, 
for human beings.

Award-winning designer who design world-class digital banking for millions of users. With a data-driven approach, I create purposeful and enjoyable designs that benefit users while remaining acutely aware of the key objectives that drive business success, growth, and innovation.

Award-winning project

Cognitive-based design to influence structured financial planning and money management for young people

​Techcombank

Build core mobile and internet banking application for 3 million users

​Caregiver's App

Reduced project delivery time by 39% and product construction expenses by 2/3.

AYABank

Build design system to improve consistency. Saving 7.2 hours in design, business, development on each feature deployed

​About me

I'm a Vietnamese-born designer living in London, currently working at JPMorgan Chase and teaching Digital Interaction Design at the Goldsmiths University of London

My design philosophy begins with a focus on addressing human problems and creating products that improve people's lives. I value diversity and working in a multi-disciplinary team where collaboration and innovative thinking come together.

I enjoy community. In my spare time, I teach product design, write articles, and mentor designers worldwide.

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